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Why Platform and not Product?

Understanding Linear Business Model Traditional businesses follow a Linear business model where in the business manufactures the goods, owns the capital assets used in manufacturing and sell these goods or services downstream into the value chain. For example, Maruti Suzuki manufactures cars in its Gurgaon factory, owns the warehouse in which it stocks them, hires …

What is a ‘Platform’ in Platform Business Model?

As per Oxford Dictionary “Platform /ˈplatfɔːm/ is a raised level surface on which people or things can stand.” Cambridge Dictionary defines ‘platform’ as: platform noun (STRUCTURE) a flat raised area or structure platform noun (SHOE) a style of shoe with a very thick high sole (= bottom part) platform noun (IDEAS) an opportunity to make …